Jack Simpson: World Barista Championships Busan

July 19, 2024

From the city of Busan, Korea, Jack Simpson left his mark on the global stage, clinching an impressive 2nd place in the World Barista Championships. His great success didn’t only represent is hard work and dedication; it was about his unwavering commitment to pushing boundaries and embracing innovation.

Jack's routine was a heavily focused on innovation, with an emphasis on post-extraction . One standout element was the use of Waved, a revolutionary technology from Singapore, which enhanced the texture of his coffee to perfection. This innovative approach, coupled with our 'Toto' espresso cup, elevated the entire coffee-drinking experience.

Jack made a promise, to try the new Waved tech on the farms which we believe he has just completed and looking forward to seeing the results of his constant pursuit of perfection. 

The 'Toto' cup, designed to complement Jack's craft, played a crucial role in highlighting the delicate flavors of his Finca Deborah 'Nirvana' Nitrogen-flushed Geisha ‘post extraction’ . Its thin rim accentuated the coffee's silky texture, enhancing every sip.

Jack's journey to success was fueled by his relentless pursuit of excellence. From sourcing the finest beans to perfecting his extraction technique, he left no stone unturned. His dedication serves as a reminder that with passion and innovation, remarkable achievements are within reach.

Exciting news awaits as we prepare to launch the pre-sale of the 'Toto' espresso cup, in the coming weeks.  Inspired by Jack's journey, this cup is a symbol of coffee perfection and the endless possibilities that lie ahead in the world of coffee.

Congratulations to Jack Simpson on his outstanding achievement.